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Where Beauty Meets Utility – Oroton Rundle Street
Blurring the line between beauty and utility, Oroton has retained its authenticity and commitment to innovation since it began in 1938.
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Making its debut in the East End, Oroton has opened its brand-new boutique on Rundle Street East this month.
The highly regarded label is Australia’s oldest luxury fashion company. With a history of importing premium European textiles, the label continues to be inspired by quality and timeless style, re-imagined for the Australian Market.
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Unfussy, contemporary, and designed to elevate everyday dressing, Oroton designs for modern practicality with high quality materials that are made to last.
The new space features Oroton’s recently introduced ready-to-wear clothing line alongside its core collection of accessories and hardwear, a coalescence that has marked a new era for the label as it moves to increase its presence and relevance in the Australian fashion scene.
![](http://www.rundlestreet.com.au/wp-content/uploads/2023/08/Oroton-2.jpg)
257A Rundle St, Adelaide
www.oroton.com
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