The FLANNEL story began with a simple silk slip which to this day continues to be the signature piece underpinning every collection from the family run business.

With an appreciation for paired back elegance and effortless feminity, Flannel’s distinctive aesthetic is a play on the simplicity of French girl chic with an elusive off duty attitude.

Designed in Australia and worn all over the world, Flannel pieces are forever.

Silks and lace are adorned with intricate detailing, leather and hardware making for styles that are as memorable as they are timeless.

Australian fashion designer Lisa Gorman has been dressing Australian women since the labels launch in 1999 and is now one of Australia’s best selling labels. Gorman has established itself as a forefront in women’s designer fashion. Her clothes are recognised for their quality in materials, shapes, styles and prints inspired by everyday people and life. However, Gorman is probably most noted for the labels strong stance for environmentally friendly practices. Overall, Gorman has truly established itself as a forefront boutique label since its inception into the tough fashion industry.

Gorman’s ‘artful wanderer’ Winter Collection is a culturally curious and experimental individual who, when it comes to styling prefers to ‘mix it up’.  Traversing the globe and borrowing the best bits from African, South American and Mexican cultural motifs, this season’s collection is a unique blend of 80s Afro with a tribal twist.  Think Denise Huxtable in iconic 80s comedy series, The Cosby Show.  Silhouettes are enhanced by a playful push-pull effect. Oversized striped jumpers feature alongside, high waisted, cropped trousers and chords. Lady-like blouses are tucked in and offset by platform wedges with tweed detailing to textural effect. For the more adventurous, clashing prints and textures will appeal, however, there remains interesting, yet safer ways to wear print stories via oversized totes or a selection of Gorman shoe designs available this season and featuring customised print stories.

Think Beatles/Rolling Stones in their early days. The brand merges a punk/rock attitude with classic tailoring. Producing classic suits, shirts and singlets with a more wayward, youthful swagger, alongside superfine jerseys and light knits; complimented by drainpipe jeans and winkle picker boots.

The attention to details is implacable. Luxurious fabrics, custom trips and specific processing and washes complete the exclusive finishes of the brand.

Leonard St clothing collections area a hybrid of detailed prints, textured fabric and fresh casual styling. Leonard St is known for clean lines, bold colour palette and quirky styling.

Designer Amanda McCarthy has a background in Fine Art and a heritage in the fashion industry dating back 5 generations.

M.J. Bale is an Australian tailor and clothier making garments of integrity for men of character. Designed in Sydney with a focus on soft, deconstructed tailoring and elegant layered separates, we work with a global bureau of small-town artisans to weave and construct a masculine total look big on comfort, fit, authenticity and provenance. We’re headquartered in Sydney and have thirteen M.J. Bale stores spread across Sydney, Melbourne, Brisbane, Perth and Canberra. We are proud to be the official clothier partner of the Australian Soccer team, Australian cricket team, Australian polo team and local Super rugby sides, the NSW Waratahs, ACT Brumbies and Western Force.

Midwest Trader has been in business for over 27 years in the East End specializing in importing exclusive American & UK underground clothing labels to Australia.

The shop has a strong outlaw rock’n’roll feel with vintage cowboy boots, hip street labels & accessories. Midwest Trader sells stock standard classic American brands such as Levis, Vans and Dickies, plus labels steeped in traditional like Redwing Boots & Sailor Jerry Clothing from Philadelphia.

Midwest Trader ranges from high end girly gear with beautiful label Wheels & Dollbaby from Sydney right down to awesome baby & toddler clothes by Rock Your Baby. With two big buying trips in the USA every year, fresh labels are constantly streaming through the door that are exclusive to MWT, not only in SA, but often Australia.

Morrison is a well-established leading Australian women’s fashion brand. A contemporary brand whose classic silhouettes have the effortless signature of chic sophistication and relaxed-ease.

Morrison is the brain child of Perth-based duo, Kylie Radford and Richard Poulson, who reflect the attributes of their much-loved cross-kelpie “Morri”, in brand values – natural, love, honesty, trust, passion and inspiration – these values are reflected in the clothing we design, the stores we present and the teams who work with us.

Fashion, apparel, men’s & women’s – tailoring, bold prints, dresses, shirts etc. Modern, Stylish Clothing.

Setting the seasons trends, Seafolly offers a fun, fashion forward and innovative range of swim and lifestyle wear. Seafolly have all your Summer essentials, an array of bikinis, one piece swimsuits, cover ups and apparel along with an extensive accessories collection. Bold statement prints, contrasting textures and injections of eclectic colour encapsulate and reflect the Seafolly brand philosophy.

Seafolly Australia provides women, and a range of fashionable and sun safe swim and lifestyle wear with the Seafolly Ladies collection.

One glance and you know that dress or bikini is ZIMMERMANN. This iconic Australian designer brand stays true to its original vision: sophisticated femininity, clever colour combinations and delicate original prints.

Early in its evolution, ZIMMERMANN took the bold step of fusing fashion with swimwear and presented it to the world.

ZIMMERMANN presents its ready-to-wear collections each season at New York Fashion Week, bringing this quintessentially Australian fashion story to a global audience.